E-Commerce Solutions Architect
Results-driven full-stack architect with deep expertise in Shopify and headless commerce ecosystems. Proven ability to integrate AI-powered features like smart search, recommendation engines, and behavioral analytics into high-conversion e-commerce experiences using React, Next.js, and Vue. Delivered performance-optimized, scalable platforms for brands like Rothy’s, Vuori , FourSigmatic focusing on customer-centric design and da ta-driven growth.
Years of Code
7+
Projects Shipped
15+
Technical Skills
JavaScript / TypeScriptReactJSReduxVue.jsVuexNext.jsTailwindCSSHTMLCSSEvent Driven ArchitectureGraphQLShopify PlusShopify AppsSystems Migrations | IntegrationsA/B testingAnalyticsContent Management SystemsNodeJS/ExpressMongoDBAWS Lambda AWS EBSCustom applicationsEmail and SMS marketing toolsJestStorybookCI/CDWebpackMaterial UI
Career Experience
2022 - Present
Lead Engineer | Architech | Full Stack Development
Anatta.io
Lead architecture and development of high-converting e-commerce experiences with emphasis on performance optimization, accessibility standards, and enhanced userexperience for established brands.
Projects
Vuori makes premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art.
ReactShopify PlusGraphQLCustom AppsNode JSAlgoliaContentstackKustomer App
Key Features
- Built a gated B2B shopping portal for VIPs & Influencers . Markdown and perks with infleuncer specific discounts.
- Designed and implemented the backend workflow for VIP applications, handling the complete lifecycle from initial submission to reapplication. Additionally, developed a savings cap tracker to enforce discount limits and ensure compliance with business rules.
- Redesigned the entire Account interface and backend architecture to surface various user-specific data points, leveraging Shopify Admin APIs through a robust custom API layer.
Custom Integrations
Ecom brand to elevate Daily Rituals. Instant Functional Foods & Beverages. High-Protein 5-Day Reset. Superfood-Rich Everyday Essentials.
ReactNext.jsBuilder.ioCheckout ExtensionsShopify GraphQL APIsCustom IntegrationAccessibility
Key Features
- Implemented performance optimization strategies across Home, PLP, and PDP pages, leading to faster load times, reduced bundle size, and improved Core Web Vitals for a smoother user experience.
- Optimized cart experience by implementing a dynamic tracker displaying free shipping and threshold-based free gift eligibility, effectively boosting average order value (AOV).
- Developed a personalized product catalog with OTP-based access and subscription-aware logic to enable exclusive product visibility.
- Built a targeted upsell engine leveraging cart context and behavioral triggers to boost cross-sell and upsell conversion rates.
- Redesigned PLP & PDP for improved visual hierarchy, faster load times, and mobile responsiveness, leading to enhanced user engagement.
- Led end-to-end migration from Recharge to Yotpo, handling data mapping, API integration, and front-end transition while ensuring seamless customer experience, data integrity, and alignment across checkout, account, and renewal flows.
Custom Integrations
Eco-friendly eCommerce brand offering plastic-free, family-safe household cleaning products that are effective and planet-conscious.
ReactNext.jsSanity.ioCheckout ExtensionsShopify GraphQL APIsCustom IntegrationTailwindVercelRecharge
Key Features
- Developed logic to isolate subscription items during bundle order placement, ensuring accurate fulfillment flows, consistent pricing, and clear customer communication across mixed-cart scenarios.
- Built a dynamic cart-based free product promotion and upsell engine, automatically adding promotional items and personalized upsell suggestions based on cart value, customer behavior, and campaign rules.
- Designed and developed a dynamic product recommendation quiz that personalizes suggestions based on customer inputs, driving higher engagement and conversion rates.
Custom Integrations
High-quality head shavers for bald people
LiquidShopify AppsVueJSPrismic
Key Features
- Engineered custom cart implementation integrated with ReBuy service via custom widgets and APIs
- Architected Shopify B2C and B2B commerce models with advanced customizations, dynamic storefront logic, and animation-driven user experiences.
- Established a comprehensive analytics and martech stack to enable data-driven insights and optimize campaign performance across digital channels.
Custom Integrations
2019 - 2021
Senior UI Engineer
Anatta.io
Developed high-performance websites and web applications across diverse industries with emphasis on user experience optimization.
Projects
Sustainable footwear brand known for creating stylish shoes from recycled materials
ShopifyVueJSCSS3HTML5APIsCustom IntegrationAccessibility
Key Features
- Collaborated on headless commerce implementation utilizing Shopify APIs
- Implemented enhanced customer experience features including wishlist functionality and review integration
- Designed and developed an animated mobile mega menu to enhance navigation experience on smaller devices.
A daily cup of Four Sigmatic Original Mushroom Coffee™ helps with: · Focus · Energy · Gut Health · Immune Support
ShopifyVueJSNUXT JSCustom AuthenticationStorefront APIInternationalizationKoa JSPrismicBuddy CI/CD
Key Features
- Developed a custom customer portal application to manage subscription details, including plan updates, delivery skips, product swaps, and cancellations using Recharge platform API .
- Implemented a secure user authentication system using JWT (JSON Web Tokens) and a custom API built with Koa.js.
- Developed a custom campaign landing page featuring OTP-based user verification and subscription capture, enabling gated access to exclusive content or offers.
- Managed store internationalization by integrating a headless CMS for locale-specific content delivery and implementing custom authentication to support region-based access control.
Custom Integrations
2015 - 2018
UI Engineer
CORRA TECHNOLOGIES
Lead development of core application components; full software development cycle technical analysis/technical design/implementation/testing/deployment
Projects
Sustainable elegant cordless and rechargeable lamps, designed to give you a wealth of fully portable and incredibly versatile lighting options.
JquerySCSSReactHTML5APIsCustom IntegrationAccessibility
Key Features
- Customized and optimized the Product Detail Page (PDP) to support and efficiently display 100+ product variants, ensuring smooth user interaction, accurate selection logic, and minimal performance impact.
- Led a full website revamp, including UI/UX redesign, performance enhancements, and structural improvements.
- Led a comprehensive website revamp, focusing on modern UI/UX design, performance optimization, and accessibility compliance.
A brand of luxurious sportswear, our latest edit is filled with retro-inspired styles that bring a refined look and relaxed feel to the ...
JqueryReactSCSSHTML5APIsCustom IntegrationAccessibility
Key Features
- Led a full website revamp, including UI/UX redesign, performance enhancements, and structural improvements.
- Led a comprehensive website revamp, focusing on modern UI/UX design, performance optimization, and accessibility compliance.
- Work in a Agile scrum team. Participate in all Agile ceremonies. Work closely with the scrum master to estimate effort of new features
Browse EILEEN FISHER. Luxurious clothing brand.
JqueryReactSCSSHTML5APIsCustom IntegrationAccessibility
Key Features
- Led a full website revamp, including UI/UX redesign, performance enhancements, and structural improvements.
- Led a comprehensive website revamp, focusing on modern UI/UX design, performance optimization, and accessibility compliance.
- Work in a Agile scrum team. Participate in all Agile ceremonies. Work closely with the scrum master to estimate effort of new features